Senior Marketing Manager, Shanghai (B2B Financial Services)

Posted 24 July 2020
SalaryAnnual Salary RMB700,000
Job type Permanent
DisciplineLeadership & General Management

Job Description

  • Work with one of the most influential FS brands in the world
  • Join an industry leading and award-winning Marketing team
  • Based in Shanghai or Beijing with a highly competitive package


Job Responsibilities

  • Define, build and execute go-to and multi-channel marketing plans that support commercial objectives and all branding and marketing initiatives in the region
  • Lead and own demand generation function. Work closely with the Sales and Product teams to results-driven and successful lead generation programs
  • Deepen existing client relationships to drive stronger brand loyalty and retention  through integrated marketing activities through virtual events, website, content and social media
  • Work closely with communications to ensure external marketing and communications efforts are aligned with corporate brand and priorities

Key Requirements

  • Minimum 6+ years of integrated B2B marketing experience with a strong understanding of the financial services market in China
  • Excellent project management and organizational skills
  • Experience in working in a global marketing group and leading and coordinating the local function teams
  • Ability to successfully partner with sales, product managers and internal marketing teams
  • Fluency in English and Native Mandarin both read, write and spoken is a must, due to local market needs and internal teams based globally


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