Director of Product Marketing

Posted 14 September 2020
Job type Permanent
DisciplineLeadership & General Management

Job Description

  • Growing company
  • Global responsibilities
  • Newly created role

Industry-leading cybersecurity company is currently looking for a Director of Product Marketing. This is a newly created position to create the product marketing function Globally


Key Responsibilities:

  • Delivering marketing messages to acquire and retain customers across all different markets
  • Developing the roadmap of user-stories
  • Creating hiring plans for teams worldwide
  • Train, promote, motivate, assign responsibilities
  • Structure a strategic multi-year vision for product marketing
  • Look at how to acquire revenue from all organic channels across all media (web and all apps)
  • Brand compliance and consistency.
  • Communicating with current and prospective customers across emails, in-app, customer-web, app-stores.
  • Defining marketing plans for new value propositions
  • Coordinating the execution of split-tests in all funnels
  • Creating a seamless user experience that convinces users to install apps on more devices
  • Analyse customer data and drive UX improvements in order to decrease customer churn
  • Build strategies to drive traffic and sales through app store optimization
  • Drive promotion ideas that boost app adoption and lifetime customer value
  • Maximize ability to receive successful customer referrals
  • Improve conversion on leads to successful signups from partners


Key Requirements:

  • 8+ years’ experience in product marketing with 3+ years in management
  • Strong understanding of complex software or application platforms (both mobile and web)
  • Management experience in leading teams composed of other functions like writing, data analytics, and UX
  • Experience in developing hiring plans and have built your own team(s) previously
  • Able to handle multiple projects simultaneously


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