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Marketing Manager, North Asia

Posted 19 September 2020
SalarySGD$72,000-SGD$120,000
LocationSingapore
DisciplineLeadership & General Management
ReferencePL/MMNA/CG/SG

Job Description

  • Our client are one of the worlds leading consumer food brands with strong presence in Europe and Asia
  • Sitting in the APAC office here in Singapore, the Marketing Manager will be at the centre of growth for the brands North Asian region

Our client are one of the worlds leading consumer food brands with strong presence in Europe and Asia.

 

Key Responsibilities:

  • Operate as the Brand Guardian for China, Hong Kong and Taiwan
  • Lead the strategy, development and excecution of their Digital Marketing and E-Commerce channels as well as all campaigns across ATL and BTL
  • Working with the European headquarters, manage the localization of their entire product portfolio in line with the North Asian markets
  • Keeping on top the industry best practises and conducting necessary market research initiatives to the products

Key Requirements:

  • 10+ years' marketing experience in the FMCG industry, preferably in a medium-sized and/ or family owned company
  • Brand building expertise with specific knowledge about Greater China, especially China communication insights, media landscape, agency network knowledge, with strong digital and e-commerce knowledge
  • Experienced in working with intercultural and cross functional Global/ European teams

 

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