Head of Sales – FMCG (Ecommerce)

Job Title: Head of Sales – FMCG (Ecommerce)
Contract Type: Permanent
Location: Ho Chi Minh City
Contact Name: Naomi Chan
Contact Email:
Job Published: February 27, 2022 21:35

Job Description

  • Based in Ho Chi Minh City, Vietnam
  • B2B commerce platform
  • Attractive salary and benefit

Our client is a B2B e-commerce platform.


Key Responsibilities

  • Lead end-to-end strategy of sales and market development in the assigned area
  • Build performance tracking system and set KPIs for sales team
  • Prepare and execute territory deployment plan based on the vertical’s plan and market analysis
  • Develop sales plan for the regions on weekly, monthly, quarterly basis
  • Develop an RTM Roadmap aligned to sales growth initiatives
  • Accountable for the vertical sales performance in given area
  • Ensure sales plan and KPIs are well deployed
  • Make sure salesman and sales leads are equipped with sufficient resources and knowledge
  • Lead and motivate staff to improve customer service with clients
  • Monitor on sales performance on daily, weekly, monthly basis
  • Weekly and monthly performance review with sales leads
  • Develop strategy and plan to win customers in terms of share of sales, purchasing frequency and order value
  • Develop capability development plan and coordinate to implement the plan
  • Collect and report weekly business intelligence, along with suggested action plan if relevant
  • Prepare and present quarterly business reviews, updates, and challenges
  • Analyze data and provide market insights, also guide business analyst on data analysis

Key Requirements

  • Bachelor degree in Sales, Business Administration
  • Advanced or fluent English proficiency
  • Minimum 7 years of experience in Field sales and 5 years in management role
  • Having experience in Homeware and/or FMCG at large companies is a big advantage
  • Experience in managing large team sizes (300-600 sales people)
  • Knowledge and Experience in Territory management
  • Field sales discipline
  • Interpersonal & networking skill
  • Entrepreneurship and ownership
  • Managing and measuring work
  • Quick adaptability skill to lead the sales initiatives


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EA Licence No.: 15S7496