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Head of Growth Marketing
- Posted 24 January 2022
- LocationSingapore
- Job type Permanent
- DisciplineLeadership & General Management
- ReferenceHX/HOFM/S&R/SG
Job Description
- Leading finance platform
- Leadership role
- Excellent career growth
A leading finance platform.
Key Responsibilities
- Develop and execute company's growth marketing strategy including the setting, measurement and achievement of aggressive KPIs aligned with the overall business objectives for the market
- Lead the growth marketing team, including managing overall team communication and engagement, goal setting, coaching, career development planning, scaling / growing the team and recruitment as needed
- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic activities and short-term lead generation and nurturing to achieve targets
- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
- Be the key decision maker across performance marketing, lifecycle marketing, full funnel media spend, brand building, PR, product marketing, customer service and operations, whilst also leading business analytics
Key Requirements
- 8+ years of generalist marketing experience; including strong digital marketing and start-up experience
- 3+ years of leadership experience, including management of teams
- Previous experience managing a P&L and strong commercial acumen
- Track record of exceeding aggressive growth targets
- Effective presentation and interpersonal skills.
- Experience in the financial industry and operations would be an advantage
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