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Head of Growth Marketing

Posted 24 January 2022
LocationSingapore
Job type Permanent
DisciplineLeadership & General Management
ReferenceHX/HOFM/S&R/SG

Job Description

  • Leading finance platform  
  • Leadership role
  • Excellent career growth

A leading finance platform.

 

Key Responsibilities

  • Develop and execute company's growth marketing strategy including the setting, measurement and achievement of aggressive KPIs aligned with the overall business objectives for the market
  • Lead the growth marketing team, including managing overall team communication and engagement, goal setting, coaching, career development planning, scaling / growing the team and recruitment as needed
  • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic activities and short-term lead generation and nurturing to achieve targets
  • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
  • Be the key decision maker across performance marketing, lifecycle marketing, full funnel media spend, brand building, PR, product marketing, customer service and operations, whilst also leading business analytics

Key Requirements

  • 8+ years of generalist marketing experience; including strong digital marketing and start-up experience
  • 3+ years of leadership experience, including management of teams
  • Previous experience managing a P&L and strong commercial acumen
  • Track record of exceeding aggressive growth targets
  • Effective presentation and interpersonal skills.
  • Experience in the financial industry and operations would be an advantage

 

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