• Based in Singapore

• Global FMCG

• Great opportunity for career progression

​

Key Responsibilities

• Develop and implement the entire consumer marketing programme for brands.

• Monitors brand performance and manage the expenditure

• Generate compelling consumer insight to develop winning strategies for brands vs. competition.

• Development of marketing plans by identifying the key opportunities and developing action plans for the brands in line with business objectives.

• Manage innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.

• Create engaging brand experience at relevant consumer touch points including consumer promotions.

• Review the uplift numbers (based on ICP) vs. sales forecast and recommending action plans to close gaps.

• Monitor & analyze category/brand performance including competitive benchmarking.

• Propose optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated.

 Key Requirements

• Bachelors’ Degree in Supply Chain Logistics Management or related field

• At least 6 years experience in Consumer Marketing and/or Digital Marketing

• Demonstrate record of success in building brands based on consumer insights

• Excellent stakeholder management and communication skills

 For more senior job postings, market Intel and commentary please follow us on LinkedIn, Facebook "Space Executive" and Twitter @spaceexecutive.

 EA Licence No.: 15S7496