• Highly visible role, partnering closely with the leadership teams
• Excellent opportunities for career progression within the company
• Attractive remuneration

My client, a leading US Food & Beverage company are seeking an individual to act as a general manager for one of their leading brands, responsible for intimately knowing your consumer and delivering exceptional marketing activations that drive brand equity and market share growth.

Key Responsibilities

• Responsible for driving the growth of the brand in both existing and new markets across South-east Asia.
• Developing the annual calendar, launch and activation plans for the brand by market, working closely with distributor-partners in each market
• Launching global NPD quarterly, working closely with the Trade Marketing team and distributors to finalise volumes, pricing, promotions and launch plans
• Help present and develop customer sell-in decks to launch NPD in the trade
• Continually analyse and track performance & key brand metrics like market share, NPD/SKU performance, distribution
• Track and evaluate competitor performance & NPD
• Work closely with the media agency to finalise media plans by market
• Oversee social media management
• Work with the PR agency for key launches
• Develop relevant partnerships by market to build and sustain brand equity
• Manage the brand P&L to deliver key brand targets – Net Sales, Margins, Profits
• Track the A&CP spends and brand budgets to ensure spends are accurate and timely

Key Requirements

• Strong FMCG marketing background, ideally with some experience working on a premium brand
• A balanced mix of creative and analytical capabilities. Prior experience managing new product launches is an advantage
• Prior experience and a good understanding of the South-east Asian markets, including the retail trade and channel structure as well as the media landscape, is a requirement
• Prior experience working with distributors in the region would be an advantage
• Strong negotiation and influencing skills. A team player who works well cross-functionally and across cultures
• Excellent communication and presentation skills

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