Director, Global PR & Branding, Thailand (Start-Up)

Job Title: Director, Global PR & Branding, Thailand (Start-Up)
Contract Type: Permanent
Location: Bangkok
Salary: USD 100000 to USD 120000
Reference: SH/D/PR/B/TH
Contact Name: Samantha Han
Contact Email:
Job Published: April 29, 2020 15:59

Job Description

  • Series B start-up with unrivalled Fintech Blockchain technology in the region
  • Role based in Bangkok, Thailand but with high % of travel
  • International team with extensive experience across the industry

My client is looking for an experienced Director, Global PR & Branding to be based in Bangkok, Thailand. This is a highly visible and critical role as the organization expands and grows their business across the region and internationally in the digital remittance space.

Key Responsibilities:

  • Define and develop brand and PR strategies and goals to support the overall marketing strategy and organizational objectives
  • Develop a feasible media and branding plan and stand responsible for its day-to-day execution
  • Increase brand awareness as an authoritative and trusted technology company in the blockchain industry
  • Take responsibility for the look and content of website(s) and social media outlets, maximising visitor conversion
  • Liaising with PR agencies and managing their KPIs - i.e., no of editorials/interviews to be delivered per quarter, media monitoring, media distribution lists, etc
  • Curating thought leadership materials
  • Increase and sustain community engagement via management team updates
  • Come up with highly adaptable social media and blog content calendar to manage moving timelines and scheduled company announcements, repackage technical content in creative ways i.e., infographics, media FAQs, community updates, and more.
  • Help Growth team in commercialization of the platform thru B2B/B2C marketing activities


  • Proven experience as Head of Marketing or under similar role
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects
  • Ability to apply marketing techniques over digital channels (e.g., social media)
  • Outstanding communication (written and verbal) with interpersonal abilities
  • Leadership and Influencing skills to inspire, motivate and persuade others in the Organisation
  • Strong research and benchmarking skills

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