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Singles Day 11.11 2021 in Numbers

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This year's Singles Day saw a notable shift from the glamour of previous years to the prioritisation of social concerns. Alibaba launched an eco-friendly vertical channel on Tmall, with discounts offered on eco-friendly products to incentivise more sustainable purchasing decisions. 

Additionally, live streaming stole the show with celebrity host Li Jiaqi's live streaming session generating 250 million views and selling a staggering US$1.7 billion worth of goods in 12 hours.

Live streaming offers an accelerated conversion to 30%, 10x higher than other marketing channels and enables brands to improve their approach and differentiation. It is predicted that by 2026 10-20% of all e-commerce sales will be initiated by live stream.

There was also a significant increase in the diversity of consumers as a result of Covid driving more elderly consumers online. To better serve them, Alibaba launched a Taobao senior mode featuring larger text and icons and voice-assisted technology, making it easier for senior citizens to search for products using voice commands. 

Singles Day 11.11 in numbers - 

Singles Day Infographic

Contact Grace Chung - - to learn more about growing your consumer goods team. Grace leads Space Executive’s Hong Kong office covering Greater China. Her primary focus is on recruiting C-level, VP, GM and Functional Heads within the consumer goods sectors. Typical mandates require candidates with global and regional management experience.

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