Senior Retail Marketing Manager

Posted 28 July 2022
LocationSingapore
Job type Permanent
DisciplineLeadership & General Management
Reference7279
EA License No.15S7496

Job Description

Responsibilities

  • Lead tenant management team
  • Own and manage customer relationship management (CRM) programme to drive acquisition, engagement, and retention of members through the entire customer journey
  • Lead marketing initiatives (online and offline) that drive key metrics for awareness, engagement, and member acquisition
  • Develop effective and efficient end-to-end campaigns to drive awareness, engagement, conversion, and retention
  • Oversee, manage, and approve advertising and promotional materials
  • Build strategic relationships and partner with key/cross-industry players, agencies, and vendors
  • Own marketing analysis, reporting, and optimization to derive consumer insights to drive effective marketing initiatives
  • Prepare and monitor marketing budget vs expenses on a monthly and annual basis

The right candidate should come with at least 8 years of marketing experience with 5 years playing a leadership role. The candidate should also have hands-on experience in leading and managing campaigns, CRM programs, and social media marketing. This is an exciting opportunity to be part of an employee-centric regional property developer!