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Senior Retail Marketing Manager
- Posted 28 July 2022
- LocationSingapore
- Job type Permanent
- DisciplineLeadership & General Management
- Reference7279
- EA License No.15S7496
Job Description
Key Responsibilities
- Lead tenant management team
- Own and manage customer relationship management (CRM) programme to drive acquisition, engagement, and retention of members through the entire customer journey
- Lead marketing initiatives (online and offline) that drive key metrics for awareness, engagement, and member acquisition
- Develop effective and efficient end-to-end campaigns to drive awareness, engagement, conversion, and retention
- Oversee, manage, and approve advertising and promotional materials
- Build strategic relationships and partner with key/cross-industry players, agencies, and vendors
- Own marketing analysis, reporting, and optimization to derive consumer insights to drive effective marketing initiatives
- Prepare and monitor marketing budget vs expenses on a monthly and annual basis
The right candidate should come with at least 8 years of marketing experience with 5 years playing a leadership role. The candidate should also have hands-on experience in leading and managing campaigns, CRM programs, and social media marketing. This is an exciting opportunity to be part of an employee-centric regional property developer!