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Senior Marketing Manager, Shanghai (B2B Financial Services)
- Posted 24 July 2020
- SalaryAnnual Salary RMB700,000
- LocationShanghai
- Job type Permanent
- DisciplineLeadership & General Management
- ReferenceSH/SMM/FS/SH
Job Description
- Work with one of the most influential FS brands in the world
- Join an industry leading and award-winning Marketing team
- Based in Shanghai or Beijing with a highly competitive package
Job Responsibilities
- Define, build and execute go-to and multi-channel marketing plans that support commercial objectives and all branding and marketing initiatives in the region
- Lead and own demand generation function. Work closely with the Sales and Product teams to results-driven and successful lead generation programs
- Deepen existing client relationships to drive stronger brand loyalty and retention through integrated marketing activities through virtual events, website, content and social media
- Work closely with communications to ensure external marketing and communications efforts are aligned with corporate brand and priorities
Key Requirements
- Minimum 6+ years of integrated B2B marketing experience with a strong understanding of the financial services market in China
- Excellent project management and organizational skills
- Experience in working in a global marketing group and leading and coordinating the local function teams
- Ability to successfully partner with sales, product managers and internal marketing teams
- Fluency in English and Native Mandarin both read, write and spoken is a must, due to local market needs and internal teams based globally
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