Regional Performance Marketing Lead

Job Title: Regional Performance Marketing Lead
Contract Type: Permanent
Location: Singapore
Industry: Leadership & General Management
Reference: HX/RPML/M/SG
Contact Name: Fan Houxian
Contact Email:
Job Published: August 30, 2021 17:57

Job Description

  • A start-up
  • Build and grow their team
  • Great for career growth

Our client is a fast growing Start-up healthcare company with offices across Asia, and they are looking for a Performance Marketing lead to build and grow their up-and-rising online category.


Key Responsibilities

  • Take full ownership in driving sustainable growth across Online acquisition channels such as Social Paid, YouTube, etc across Asia markets
  • Be accountable for acquisition efficiency metrics such as Cost per order, RoAS
  • Ensure optimal activity-tracking setups to fuel optimal marketing optimization efforts
  • Propose and execute A/B testing plans to ensure constant learning and evolvement
  • Collaborate across departments for the best 360 online customer acquisition approach.
  • Perform deep analysis, case studies and researches to identify new performance levers
  • Proficient and experienced in dealing with partners to drive SEM, SEO

Key Requirements

  • 3+ years of hands-on experience in online marketing
  • Experience in FMCG and e-commerce industries are highly desirable
  • Strong track record in driving efficient and scalable growth via online marketing channels
  • Experienced in creative strategy planning and testing
  • Understanding and experience in Pixel/GTM tracking setups, troubleshooting etc.
  • Strong communication and stakeholder management skills
  • Experience collaborating on joint case studies with external marketing partners is a plus
  • Regional market exposure is a plus


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