• Global leader in KVM solutions
• Lead the marketing function for the region
• Develop and digitise marketing campaigns and engagement

Key Responsibilities:

• Develop integrated marketing plan and budgetary based on local/regional market requirements and sales revenue targets
• Support APAC sales leaders to manage, review and maintain regular sales pipeline
• Strategic planning and creating innovative ideas for growth as well as tactical execution of integrated marketing programs with sales leaders and channel partners
• Develop and execute regional demand generation campaigns across multiple platforms including social media, mobile marketing, trade publications and SEO
• Localizing global campaigns with strong understanding of business and partner needs by assigning relevant marketing resources to support local channel sales team
• Collaborate with regional sales leaders and channel partners to support quarterly sales pipelines and sales goals with relevant demand generation initiatives including digital marketing, channel partners programs, trade shows events, social media, trade specific advertising and EDM
• Work with channel partners on enablement, solution awareness, demand generation, sales promotion, incentives and engagement programs in the region
• Manage and updating potential contacts and channel partner lists for the region

Key Requirements

• Pragmatic and energize business-oriented marketing communicator with strong positive attitude towards advocating high end solutions with a
• Strong cross-verticals demand generation experience and passion to drive awareness through our sales teams and channel partners to our prospects leveraging on integrated marketing tools such as digital marketing, trade shows, online advertising, SEO creatively.
• Minimum of 8 years of Tech Marketing and Digital Marketing experience in IT infrastructure, Control Rooms technology and/or KVM matrix switching
• Strong understanding and solid execution power of marketing communication concepts and integrated marketing, and B2B GTM strategies
• Proven experience managing challenges of regional marketing and demand generation programs across diverse and complex markets
• Professional independence, executive maturity, good listening skills, comprehensive regional perspective
• Good understanding of project sales environment, local market situation and channel partner ecosystem
• Highly energetic with willingness to work within a highly agile environment with a natural sense of urgency
• Willingness to travel within the region
• Bachelor’s degree (B.S./B.A.) or equivalent work experience required; MBA degree is a plus

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EA Licence No.: 15S7496