PR and Influencer Marketing Manager, APAC (Wine & Spirits)

Job Title: PR and Influencer Marketing Manager, APAC (Wine & Spirits)
Contract Type: Permanent
Location: Singapore
Salary: SGD 72000 to SGD 132000
Contact Name: Patrisha Lyle
Contact Email:
Job Published: April 08, 2020 11:35

Job Description

  • My client are a prominent player in the Wine & Spirits space
  • Integral part of the marketing team
  • Reporting directly into leadership

My client are a prominent player in the Wine & Spirits space.

As a completely new function and reporting into APAC leadership, the PR and Influencer Marketing Manager  will have the primary responsibility to define and drive the best-in-class execution of their priority brands' PR and communications strategies across their priority markets.


  • Driving all internal and external PR and communications in charge (agencies) for brand image excellence delivered and cross-country consistency
  • Beating the set performance targets in terms of brands presence, impact and consumer engagement at targeted social and offline medias
  • Partnering with all in charge (PR and communications, as well as regional digital team) to craft exceptional narratives/ contents for their brands to go onto off and online platforms
  • Owning the PR and communications component of their brand activation planning for the markets

Key Requirements:

  • Minimum 8-10 years relevant experience
  • Experience driving PR and Influencer Marketing for leading brand or brand portfolio in a critical market (e.g. China or Japan) or across a region like APAC
  • High affinity with luxury products and knowledge of/ experience with “premium” (online and offline) medias
  • Experience in managing agency relationships

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