Back to jobs
Featured
PR & Influencer Manager (Global Beauty Brand)
- Posted 17 March 2022
- LocationSingapore
- Job type Permanent
- DisciplineLeadership & General Management
- ReferenceNC/PR&IM/CG/SG
Job Description
- Based in Singapore
- Beauty industry experience
- Attractive salary and benefit
Our client is a global beauty brand
Key Responsibilities
- Lead corporate PR strategy and planning of calendar across all PR touchpoints to build social buzz and meet brand objectives
- Manage Influencer Community, agreements and signing of contracts
- Brief Influencers for corporate initiatives, manage their deliverables (online and offline)
- Manage invitations and RSVP for corporate influencer events
- Review ROI for Influencers and make recommendations to Brands and deliver on KPI targets
- Manage corporate communications and support brand to drive more visibility
- Crisis Management POC
- Lead Affiliate governance oversight for local Influencer strategies across the Brands. Builds and maintains a database of digital influencers with ROI tracking for use by the Brands
- Has ownership of digital local market landscaping, competitive benchmarking, and social listening activities
- Manage overall influencer and media partner relationships
Key Requirements
- Degree of equivalent in Marketing, Media or Communications
- Minimum 6 years working experience in Digital Marketing and Social Media, ideally gained at top tier FMCG company or agency
- Ideal candidate will have operational social media and digital marketing experience gained either in an agency, or in a brand team of a leading CPG company
- Beauty industry experience
- Exposure to community-based marketing and e-commerce
- Strong analytical skills
- Strong communications and interpersonal skills
- Understanding of web technologies involved in digital and social platforms
- This is an operational role, which requires someone with a solid understanding of how online communities work/behave in the context of brand conversations
- Ability to work in a highly matrixed environment
- Experience in managing regional / local stakeholders
For more senior job postings, market Intel and commentary please follow us on LinkedIn, Facebook "Space Executive" and Twitter @spaceexecutive.
EA Licence No.: 15S7496