Connecting...

W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9zcgfjzs1legvjdxrpdmuvanbnl2jhbm5lci1kzwzhdwx0lmpwzyjdxq

Job

Marketing & Analytics Director (Banking)

Job Title: Marketing & Analytics Director (Banking)
Contract Type: Permanent
Location: Singapore
Industry:
Salary: SGD 200000 to SGD 250000
Reference: CV/MAD/BANK/SG
Contact Name: Charlotte Van Der Vorm
Contact Email: cvorm@space-exec.com
Job Published: January 31, 2020 14:13

Job Description

  • Drive transformation
  • Newly created role
  • SVP level handling 17 markets across Asia and Europe

Our client, New York headquartered Consumer bank is in the midst of a significant transformation in Asia to leverage data, digital and mobile technologies to drive a better, more cost-effective customer experience.

This role will be a critical role to partner with each of the business areas to leverage data and analytics to uncover and drive value in the areas of acquiring and engaging customers through digital products and marketing channels.

Key Responsibilities

  • Partner with Head of Sales and Marketing and Product Heads to accelerate both customer acquisition as well as existing customer engagement
  • Design and improve attribution methodologies, media mix models, DMP usage for targeting, re targeting
  • Partner with Head of Digital Product and Customer Experience to maximise effectiveness
  • Measure and drive SEO effectiveness, behavioural data tracking and usage
  • Real time dynamic personalisation in the app or on-site; data-informed shaping of digital banking relationships

Key Requirements 

  • Self-motivated and accountable
  • Ability to lead cross functional teams towards a common vision
  • Gains energy through solving challenges and problems
  • Able to handle and attack ambiguity as needed

 

For more senior job postings, market Intel and commentary please follow us on LinkedIn, Facebook "Space Executive" and Twitter @spaceexecutive.

EA Licence No.: 15S7496

Get similar jobs like these by email

By submitting your details you agree to our T&C's