Marketing & Analytics Director (Banking)

Job Title: Marketing & Analytics Director (Banking)
Contract Type: Permanent
Location: Singapore
Salary: SGD 200000 to SGD 250000
Reference: CV/MAD/BANK/SG
Contact Name: Charlotte Van Der Vorm
Contact Email:
Job Published: January 31, 2020 14:13

Job Description

  • Drive transformation
  • Newly created role
  • SVP level handling 17 markets across Asia and Europe

Our client, New York headquartered Consumer bank is in the midst of a significant transformation in Asia to leverage data, digital and mobile technologies to drive a better, more cost-effective customer experience.

This role will be a critical role to partner with each of the business areas to leverage data and analytics to uncover and drive value in the areas of acquiring and engaging customers through digital products and marketing channels.

Key Responsibilities

  • Partner with Head of Sales and Marketing and Product Heads to accelerate both customer acquisition as well as existing customer engagement
  • Design and improve attribution methodologies, media mix models, DMP usage for targeting, re targeting
  • Partner with Head of Digital Product and Customer Experience to maximise effectiveness
  • Measure and drive SEO effectiveness, behavioural data tracking and usage
  • Real time dynamic personalisation in the app or on-site; data-informed shaping of digital banking relationships

Key Requirements 

  • Self-motivated and accountable
  • Ability to lead cross functional teams towards a common vision
  • Gains energy through solving challenges and problems
  • Able to handle and attack ambiguity as needed


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