Key Responsibilities

• Formulate and execute marketing plans to differentiate the organisation, build brand equity and drive consumer demand
• Lead the strategy for existing and new consumer targets and segments.
• Development effective brand communications across various medium
• Ensure alignment and consistency in global and local messaging, and propose where we need to differ from global approach
• Finalize range amongst categories to match consumer need and maximise profitability
• Build strong relationships with distributors, external agencies and internal stakeholders
• Build a long-term vision for the function and support the team

Key Requirements

• Bachelor’s Degree in Marketing or a related field
• 8+ years’ marketing experience in a strong consumer brand, of which majority experience should be in Brand Marketing.
• Leadership and team management skills
• Problem Solving ability
• Entrepreneurial spirit and creativity
• Ability to lead and inspire a team of marketeers
• Fluency in English, Mandarin and Cantonese.