Head of Marketing (Education)

Job Title: Head of Marketing (Education)
Contract Type: Permanent
Location: Singapore
Reference: SH/HOMEDU/100
Contact Name: Samantha Han
Contact Email:
Job Published: November 09, 2018 15:25

Job Description

  • Highly progressive and well-known Education brand
  • Exciting Head of Marketing role to grow and launch new brands in Singapore
  • Strong development and leadership opportunities

Key Responsibilities

  • Reporting to the CMO in a hands-on role, your responsibilities will include – 
  • Lead a team to achieve brand and marketing goals while maintaining its premium brand image and reputation.
  • Formulate actionable insights through understanding and reviewing data.
  • Deliver strategic marketing plans that drive the business growth initiatives and deliver financial objectives
  • Manage campaigns for brand from start to finish, working closely with the CMO to achieve the set objectives.
  • Develop clear, strategic, insight-driven briefs, and build relationships with cross-functional stakeholders internally and creative external partners.
  • Handle budgets, lead through execution, and analyse campaign performance.

Key Requirements

  • Recognised degree with at least eight years of relevant experience in managing and executing brand/marketing campaigns.
  • Minimum 3 years in a leadership capacity
  • Good track record in developing and executing marketing initiatives.
  • Direct experience in developing and implementing media / digital strategies and content development.
  • Solid understanding of consumer marketing concepts and insights, competitive landscape, research methodologies as well as a strong awareness of digital trends.
  • Excellent written and communication skills; possess a creative flair linked with a clear commercial focus.
  • Great leadership skills – assertive, yet flexible and adaptable to diverse stakeholders
  • A self-driven and creative individual with a keen eye for details and consistently deliver high-quality work
  • Energetic and positive thinker who is a good team player and can work well under pressure and tight timelines

EA Licence No.: 15S7496

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