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Head of Growth Marketing, Singapore
- Posted 16 July 2020
- SalarySGD$120,000-SGD$140,000
- LocationSingapore
- Job type Permanent
- DisciplineLeadership & General Management
- ReferenceSH/HGM/SU/SG
Job Description
- Fast-growing and well-capitalised Fintech start-up
- Exciting Head of Marketing role to grow and launch a team
- Work with a great team in the region!
Key Responsibilities
- Lead marketing efforts with a firm focus on growing revenues using Inorganic, Organic and Growth Marketing and own demand generation function
- Set up new digital marketing programs to scale customer acquisition efforts in the region, testing programs aggressively
- Drive paid search, social marketing, display, mobile & app marketing, SEO & ASO
- Own and be accountable for key business metrics, support in-depth business reviews to international business teams and present results to senior executives
- Disseminate brand, customer, and product feedback across the organization
- Partner with the customer success team to develop a customer-centric marketing and retention program agenda
- Create, manage and publish dashboards, report on progress against goals and relevant marketing metrics
- Leverage data for analyzing acquisition funnel metrics and to optimize campaign performances
- Build, lead, coach and retain a team of high performing marketing professionals
Key Requirements
- 10+ years of proven hands-on track record for successful demand generation programs with a focus on digital channels for eCommerce and/or Fintech industry
- At least 3+ years direct experience managing a marketing budget, including headcount and non-headcount resources
- Track record in hiring and managing a marketing team that hits demand gen targets
- A digital first marketer with experience in paid media, SEO and performance marketing
- In-depth experience in marketing automation
- Excellent project management and organizational skills, with the ability to run, coordinate and track multiple simultaneous projects and deliverables in a highly dynamic and constantly evolving context
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