Head of Brand Marketing

Posted 12 September 2022
Job type Permanent
DisciplineLeadership & General Management
EA License No.15S7496

Job Description

Our client is a multi-national FMCG company with a premium brand portfolio looking for a Head of Marketing to join their team based in Singapore.

Reporting to the Marketing Director, the Head of Marketing will lead a sizeable team and manage the all-rounded brand and marketing plans and executions across the APAC region:

Key Responsibilities

  • Develop and manage the brand strategy across all Marketing functions (Brand, PR Communications and Education to Digital, E-Commerce, Insights and Customer Marketing)
  • Lead the execution of the marketing campaigns, digital initiatives, and events
  • Manage paid media, PR, KOL, and social strategies to increase brand awareness and positive brand reputation, drive recognition, interaction and engagements.
  • Ensure brand consistency with governance over all offline and digital marketing channels
  • Collaborate with the global brand teams and regional agencies to create and adapt marketing toolkits, brand assets and programmes.
  • Manage budgets and measure performance with ROIs and KPIs

Key Requirements

  • Minimum 8+ years of luxury brand management experience with at least 3 years in a managerial position
  • Experience in a regional role across Asia
  • Strategic, result-driven and creative
  • Strong understanding of various marketing and commercial touchpoints
  • Track record in managing P&L and A&P budgets

This is a great opportunity for someone looking to challenge themselves in the next point of their career by taking on a larger team or increased responsibility / portfolio. Our client prides itself on having an excellent and inclusive culture and is looking for like-minded individuals to join their expanding operations in the region.