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Job

CRM Marketing Manager (Consumer goods)

Job Title: CRM Marketing Manager (Consumer goods)
Contract Type: Permanent
Location: Taipei
Industry:
Salary: SGD 60000 to SGD 120000
Reference: PL/CRM/CG/TAIWAN
Contact Name: Patrisha Lyle
Contact Email: plyle@space-exec.com
Job Published: April 30, 2020 09:18

Job Description

  • My client are a fast-growing consumer innovation start-up globally headquartered in Taipei
  • Reporting directly into leadership
  • Integral part of driving the business online 

My client are a fast-growing consumer innovation start-up globally headquartered in Taipei.

Key responsibilities:

  • Own the retention rate metric for the business and drive processes to reach retention goals based on insights  
  • Create personalized messaging strategies across their various channels which cover email, texts and other communication channels to address each segment and stage of the customer lifecycle
  • Fully understand their customer journey to make recommendations for the appropriate communication strategies for each touch point

Key Requirements: 

  • At least 5+ years’ experience from the consumer industry, preferably from an e-commerce platform
  • Experience in customer marketing with knowledge of marketing automation and analytics tools is a plus (e.g., Google Analytics, MailChimp and Shopify)
  • Strong data analysis skills and ability to focus sharply on driving incremental value

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