• A senior leadership role
• Attractive remuneration
• Great for career growth

Key Responsibilities

• Develop the vision and marketing strategy of the Singapore digital wholesale bank
• Build the brand, develop the positioning against competitor landscape and achieve the desired brand differentiation
• Own and effectively execute long-term marketing plan and short-term tactical activities to achieve business outcomes in:

Client acquisition/lead generation

Client retention/engagement

• Collaborate with various teams to effectively implement marketing plans to contribute to the overall success of business/product/partnership priorities and objectives
• Partner closely with the Business team to maximize the effectiveness of lead generation and nurturing to ensure the continuous growth of customers
• Support the Product Team in communicating the value propositions to the company's channels and customers
• Develop marketing collaterals and toolkits for channel partner and customer communications
• Work with the PR team to generate superior content, oversee the media outreach effort, and secure coverage in international and national media
• Attract, manage and mentor an effective marketing team that leads the growth of the bank through best practices

Key Requirements

• Bachelor Degree or equivalent
• 10+ years marketing experience and at least 5 years within financial services sector
• Proven track record in a fast-growth company, preferably in a B2B environment
• Strong leadership skills- ability to lead in a constantly evolving environment
• Hands on experience in SPIE banking products including deposit, collection, payment and lending products
• Ability to work under pressure and tight timelines
• Experienced in operating marketing budget and track record of positive ROI
• Experienced in organizing or co-organizing industry summits and conferences with partners including government, institutional bodies and industry thought leaders, etc.
• Experience in designing and coordinating marketing campaigns across digital and modern channels
• Proficient and experienced in dealing with partners to drive SEM, SEO, Content and Direct Marketing, Partnerships, Display etc.
• Outstanding oral and written communications and presentation skills

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EA Licence No.: 15S7496