Chief Marketing Officer - Digital Bank

Job Title: Chief Marketing Officer - Digital Bank
Contract Type: Permanent
Location: Singapore
Reference: NOC/CMO-DB/M/SG
Contact Name: Nick O'Connell
Contact Email:
Job Published: August 24, 2021 17:24

Job Description

  • A senior leadership role
  • Attractive remuneration
  • Great for career growth

Key Responsibilities

  • Develop the vision and marketing strategy of the Singapore digital wholesale bank
  • Build the brand, develop the positioning against competitor landscape and achieve the desired brand differentiation
  • Own and effectively execute long-term marketing plan and short-term tactical activities to achieve business outcomes in:

Client acquisition/lead generation

Client retention/engagement

  • Collaborate with various teams to effectively implement marketing plans to contribute to the overall success of business/product/partnership priorities and objectives
  • Partner closely with the Business team to maximize the effectiveness of lead generation and nurturing to ensure the continuous growth of customers
  • Support the Product Team in communicating the value propositions to the company's channels and customers
  • Develop marketing collaterals and toolkits for channel partner and customer communications
  • Work with the PR team to generate superior content, oversee the media outreach effort, and secure coverage in international and national media
  • Attract, manage and mentor an effective marketing team that leads the growth of the bank through best practices

Key Requirements

  • Bachelor Degree or equivalent
  • 10+ years marketing experience and at least 5 years within financial services sector
  • Proven track record in a fast-growth company, preferably in a B2B environment
  • Strong leadership skills- ability to lead in a constantly evolving environment
  • Hands on experience in SPIE banking products including deposit, collection, payment and lending products
  • Ability to work under pressure and tight timelines
  • Experienced in operating marketing budget and track record of positive ROI
  • Experienced in organizing or co-organizing industry summits and conferences with partners including government, institutional bodies and industry thought leaders, etc.
  • Experience in designing and coordinating marketing campaigns across digital and modern channels
  • Proficient and experienced in dealing with partners to drive SEM, SEO, Content and Direct Marketing, Partnerships, Display etc.
  • Outstanding oral and written communications and presentation skills


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