Associate Director of Innovation Marketing (FMCG)

Job Title: Associate Director of Innovation Marketing (FMCG)
Contract Type: Permanent
Location: Singapore
Reference: GB/ADIM/200
Contact Name: Gabrielle Barton
Contact Email:
Job Published: January 09, 2019 21:49

Job Description

  • Major multi-national
  • Excellent career progression
  • Leadership role

Our client, a leading Consumer Goods / FMCG organization, are looking for an experienced Associate Director of Innovation Marketing to join their regional team in Singapore.Reporting to the Regional Marketing Lead, the associate director will be responsible for developing and driving forward innovative 'go-to-market' strategies to support new product launches within the region.

Key Responsibilities

  • Act as a regional brand champion between global and local marketing initiatives and strategy development
  • Establish innovation strategy for the regional portfolio aligned to greater business goals and objectives
  • Utilising insights and strategic initiatives to promote long term category growth within the region
  • Lead multi-functional project teams to bring to reality innovation opportunities 
  • Develop and drive forward innovative programs 
  • Leveraging new technologies and distribution trends to launch new innovative programs, products and initiatives 
  • Production of regional assets including customer messaging, communication tools, market research, materials development etc
  • Partner with country marketing teams on the execution of strategy to meet deliverables 

Key Requirements

  • 10+ years'  of experience in brand, marketing and innovation roles at a global or regional level
  • FMCG and Consumer Goods experience 
  • Degree holder
  • Demonstrated success of launching new products within the Asia Pacific region

EA Licence No.: 15S7496

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