• Highly visible role, partnering with both regional and global leadership teams
• Excellent opportunities for career progression within the company
• Attractive remuneration

Our client, a leading consumer healthcare company, are seeking an individual to provide direction & leadership to the countries in Asia Pacific for new product launches, to promote the long term profitable growth of one of their leading categories.

Key Responsibilities 

• Develop and drive innovative Go-To-Market strategy complementary to new product launches, to promote long term category growth and relevance. Partner local teams to ensure successful implementation
• Act as regional champion between Central Marketing and Asia Pacific for new product launches, influencing global brand strategies and deliveries especially in terms of scientific claims/content in accordance with region/affiliate innovation needs
• Establish the Innovation strategy, aligned to businesses’ goals & global/regional strategic initiatives and assimilating insights, unmet needs and market/consumer/HCP trends and developing learning plans to fill the knowledge gaps
• Innovation programs to drive include: Breakthrough and evolutionary product and packaging innovation commercial innovation, M&A, licensing and joint ventures
• Develop and drive Innovative go to market programs complementary to the Innovative Strategy to better drive new customers’ acquisition & existing customers’ loyalty/consumption, especially leveraging on new technologies and distribution trends, including digital/e-commerce and emerging DTC
• Lead multi-functional project teams to actualize the Innovation opportunities, including presenting recommendations and proof of principles/research results, directly to Executive Leadership for project approval and funding across stage gates
• Drive strong business case, with clear financial targets and risk/cannibalisation profile so that the portfolio, when taken in total, delivers against expected sales/margin growth
• Partner Brand Leads to develop marketing services at the regional level for Innovation launches, and measure their effectiveness
• Manages, provides direction, and coordinates actions for external vendors for all innovation-related scope, to support the development of the Innovation product mix

Key Requirements 

• Degree educated, with 10+ years of progressively responsible product marketing, brand management, and innovation/product launch experience
• Demonstrated success in launching key products in Asia, experience in consumer/OTC healthcare is a significant bonus
• Demonstrated ability to effectively manage a significant roster of projects / programs and deliver on cost and timing expectations
• Strong business/financial acumen, demonstrating strong capability to provide commentary on topics such as ROI
• Prior exposure to country/regional marketing (including trade or digital marketing)
• Familiarity with research methods and protocols to vet concepts and product mix developments
• Demonstrated creativity and risk-taking in preparing new categories of products for launch
• Ability to engage different stakeholders & past working experience in cross-cultural environments necessary

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