We are seeking a dynamic Product Marketing Director to lead our go-to-market strategies and drive revenue growth for our innovative software portfolio. In this high-impact role, you will collaborate cross-functionally with product, sales, and executive teams to position our solutions as market leaders, with a focus on B2B enterprise customers. If you thrive in fast-paced environments and have a passion for storytelling that converts, this is your opportunity to shape our brand's narrative.

Key Responsibilities

• Develop and execute comprehensive product marketing strategies, including launch plans, messaging frameworks, and competitive positioning.
• Conduct market research, customer segmentation, and buyer persona development to inform product roadmaps and sales enablement.
• Create compelling content such as whitepapers, case studies, webinars, and demos tailored to our target audience.
• Partner with sales to optimize pipeline generation through targeted campaigns and account-based marketing.
• Analyze performance metrics (e.g., MQLs, conversion rates, market share) and iterate on strategies for continuous improvement.
• Represent the company at industry events, fostering thought leadership and partnerships.

Qualifications

• 8+ years of experience in product marketing, with at least 5 years in a leadership role.
• Proven track record of launching products that achieve significant market adoption and revenue impact.
• Strong understanding of SaaS go-to-market models, including pricing, packaging, and channel strategies.
• Excellent communication skills, with experience crafting executive-level presentations and narratives.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Preferred Qualifications

• Background in cybersecurity, with hands-on experience marketing security solutions (e.g., threat detection, compliance tools, or zero-trust architectures).
• Familiarity with emerging tech trends like AI-driven security or cloud-native protections.
• Experience in high-growth startups or scale-ups navigating competitive landscapes.