Company:
Space has partnered with a fast growing payment scale up who have just received a £4m injection of cash!
The business offer various payment solution - Payment Gateway, Open Banking Payments, Direct Debit, Real-time payments.
Key verticals include - Financial Services, Ecommerce, and Ticketing.
Clients include - Rangers FC, Flutterwave, Verto, Oakbrook and many others.
Key Responsibilities Campaign Operations & Martech- Own and manage the marketing tech stack (HubSpot, analytics, attribution tools) to ensure operational excellence.
- Build campaign dashboards, lead scoring models, and funnel analytics to track performance and improve efficiency.
- Oversee email automation, segmentation, and campaign workflows.
- Partner with the Demand Generation Manager to deliver and optimise ABM campaigns across priority verticals.
- Ensure campaign activity is scalable, measurable, and aligned to commercial objectives.
- Work closely with partner managers, and the commercial team to develop joint marketing plans targeting Partners customer bases.
- Design and deliver campaigns that market to partners (driving engagement, education, and enablement) and through partners (coordinated initiatives to reach end customers).
- Create and execute joint initiatives such as webinars, events, campaigns, and content tailored to partner ecosystems.
- Track and report on partner marketing engagement, lead contribution, and ROI.
- Manage updates to the company website, ensuring content is accurate, relevant, and optimised for lead generation.
- Partner with content creators to maintain fresh, engaging materials across the website and campaign landing pages.
- Monitor performance of web content, testing and iterating to improve engagement and conversion.
- Monitor campaign performance against KPIs (CTR, CPL, conversion rate, pipeline impact).
- Ensure reporting and attribution accuracy across all marketing programmes.
- Continuously optimise funnel velocity and conversion performance.
Get in touch for more info